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Four fragrances

How to choose a men's aftershave.

Start with character, not price. Smell a scent on your own skin and live with it for a day before you decide.

Century Cologne by Hollo Supply Grooming Co., photographed on wet charcoal stone with water

Century Cologne

Fruity and warm: blackcurrant, apple and bergamot, with jasmine and oakmoss on a vanilla base. Every day, all year.

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Willow Cologne by Hollo Supply Grooming Co., photographed on wet charcoal stone with water

Willow Cologne

Earthy and refined: black truffle and ylang, lifted by bergamot and blackcurrant. Good in cooler weather.

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Crusade Eau De Parfum by Hollo Supply Grooming Co., photographed on wet charcoal stone with water

Crusade Eau de Parfum

Our bold signature eau de parfum, made for evenings.

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Vanille Eau De Parfum by Hollo Supply Grooming Co., photographed on wet charcoal stone with water

Vanille Eau de Parfum

Subtle sweetness balanced with sophistication, for special days and nights.

Shop Vanille →
Crusade Eau De Parfum by Hollo Supply Grooming Co., photographed on wet charcoal stone with water
Wear it well

Cologne or eau de parfum?

What's the difference between cologne and eau de parfum?

Concentration. Eau de parfum holds more fragrance oil, so it usually lasts longer and needs fewer sprays. Cologne is lighter and easy to wear day to day. In the UK, both are often simply called aftershave.

How do you make cologne last longer?

Apply to moisturised skin straight after a shower, on pulse points such as the neck and inner wrists, and don't rub it in. Two or three sprays is plenty.

Can my grooming routine match my scent?

Yes. Century and Willow also run through our beard oil, beard wax and shave range, so your grooming and fragrance work together rather than compete.

From the Journal

Fragrance guides.

All guides
Man spraying cologne towards his neck
7 October 2026

How to apply cologne: where to spray it and how to make it last

Where to spray it, how many sprays, why you should never rub your wrists, and the simple habits that help a fragrance last through the day.

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Cologne bottle surrounded by blackcurrant, apple, bergamot, vanilla and oakmoss
6 October 2026

How to choose a signature scent (and wear it well)

A signature scent is the fragrance people come to know you by. Here is how to find yours, test it properly and wear it well.

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Three fragrance bottles of different strengths on wet slate
6 October 2026

Cologne vs eau de toilette vs eau de parfum (and aftershave)

Parfum, eau de parfum, eau de toilette, cologne, aftershave. What the words on the bottle actually mean, and how to choose between them.

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