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Hold and finish

Which hair clay is right for you?

Choose by how much hold you need and how much shine you want. All four stylers come in 50ml (£8) and 100ml (£11.50) tins. Not sure? Start with Dry Matte Clay.

Super Dry Clay (50ml) by Hollo Supply Grooming Co., photographed on wet charcoal stone with water

Super Dry Clay

Extra-strong hold, matte finish. For thick hair and structured, textured styles.

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Dry Matte Clay (50ml) by Hollo Supply Grooming Co., photographed on wet charcoal stone with water

Dry Matte Clay

Strong hold, natural matte finish. Everyday texture that looks undone, not overdone.

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Defining Cream (50ml) by Hollo Supply Grooming Co., photographed on wet charcoal stone with water

Defining Cream

Strong hold with definition. For sharper, more polished shapes you can restyle through the day.

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Fibre Gum (50ml) by Hollo Supply Grooming Co., photographed on wet charcoal stone with water

Fibre Gum

Medium hold, natural shine. For messy texture and separation without the crunch.

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Sea Salt Spray by Hollo Supply Grooming Co., photographed on wet charcoal stone with water
Texture and volume

Fine hair, flat hair, clean hair.

What's best for fine or flat hair?

Start with Sea Salt Spray on damp hair and blow-dry. It adds texture and helps fine hair look fuller. Then use a small amount of clay: less is more.

How much hair clay should you use?

A fingertip-sized amount. Warm it between your palms until it almost disappears, then work it in from the back to the front. Add more only if you need it.

How do you wash hair clay out?

Tea Tree Shampoo and warm water. Clays rinse out easily, though you may need two washes after heavy use. Follow with Tea Tree Conditioner.

Shop Sea Salt Spray
From the Journal

Hair styling guides.

All guides
Man running his fingers through short textured hair against a dark background in low cool light
13 October 2026

What is fibre gum? How to use hair gum for texture

Fibre gum is a stretchy styler that pulls hair into strands with medium hold and a soft sheen. Here is what it does, who it suits and how to use it properly.

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Man running his hand through fine, textured hair
7 October 2026

Hair products for fine hair: what actually works for men

Fine hair needs lift without weight. Which stylers help it look fuller, how to apply them, and what no product can honestly do.

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Open tins of matte clay, fibre gum and defining cream on dark stone
6 October 2026

Matte clay vs fibre gum vs defining cream: which hair product is right for you?

Clay, fibre gum, defining cream, wax, pomade. Here is how hold and finish actually work, and how to pick the right styler for your hair type and cut.

Read More